Managing a Music product
The survival of the music industry depends on its ability to evolve and be innovative with
the products created. Live performance has always been a key part of the music industry,
while online delivery of recorded music is now taking over from CD sales.
This unit will enable you to manage the planning, delivery and promotion of a live concert,CD, or other music product. The success of your music product will rely heavily on the planning and development process. It is important that different types of audience are understood and successful promotion is able to effectively engage these audiences. Your research should introduce you to elements of industry practice.
You will work in a defined role to apply the specialist skills, knowledge and understanding required for the aspect of the work for which you are responsible. For example, you could be a performer in a live concert or on a recording (either traditionally or performing with technology such as DJing), or you could be taking on the technical role of producing recordings for a CD or online product. Whichever role you take, you must demonstrate appropriate planning skills for the creation of your product. Your planning will lead to the final delivery of your product and its presentation to others.
You will be required to work with others as well as achieving your personal goals, ensuring the product reflects your work and the qualities you show. The music industry requires teamwork at all levels of operation and you must support others to achieve to their full potential.
Your work will also include the promotion of the music product, reflecting the fact that the industry does not depend purely on what happens on stage, but also on what happens in the market place, in retail and in audience generation and engagement.
In this unit you will:
A plan, develop and deliver a music product
B promote a music product
C review the management of a music product.